Srinagar, June 22, 2026: Reserve Bank of India participated in the annual Kheer Bhawani Mela by setting up a Financial Awareness Stall at the revered shrine of Mata Kheer Bhawani at Tulmulla, Ganderbal on June 22, 2026. The initiative was aimed at enhancing financial literacy and promoting safe banking practices among the large number of devotees and visitors attending the mela.
The stall also highlighted key initiatives of the Reserve Bank of India in the areas of financial inclusion, customer protection, and digital payment security. Visitors were sensitized about common cyber frauds and were advised to follow the “Be Aware, Be Secure” approach while undertaking digital financial transactions.
FIDD Officials interacted with members of the public in local dialect and disseminated information on various aspects of financial literacy, including safe digital banking practices, protection against financial frauds, grievance redress mechanisms, deposit insurance, and the importance of responsible financial behaviour. Information brochures and awareness material was distributed among the visitors during the mela.
The Stall received an encouraging response from local devotees, pilgrims and residents, who actively engaged with RBI officials.
