Shabroz Malik
Srinagar, May, 22: In a pioneering effort, Kashmir has taken the global spotlight by using fashion as a platform to address the urgent issue of environmental degradation. This innovative initiative has captured the attention of hundreds of thousands, with extensive coverage from major media outlets like the Delhi Times and Bombay Times.
Combining environmental advocacy with high fashion, this initiative seeks to raise awareness among fast fashion enthusiasts about the critical need for sustainability. The performance art, orchestrated by the SSMD School of Design, highlights the importance of protecting the environment and the detrimental effects of human consumption. While the garments are not intended for daily wear, they deliver a compelling message about environmental responsibility and sustainability.
Under the direction of CEO and Director Insha S Qazi, the collection reimagines contemporary fashion by incorporating discarded and low-cost materials. Items such as egg trays, paper foil plates, ribbons, cement bags, polythene, used combs, upcycled umbrellas, jute sack rice bags, and metal keys are transformed into haute couture. This collection proves that striking fashion can be created on a budget, challenging the belief that high style requires a high price tag.
