Srinagar, Apr 22: A year after the Pahalgam terror attack that left 26 civilians, mostly tourists dead, authorities have stepped up security measures and introduced digital verification systems as Kashmir’s tourism sector shows signs of recovery, while the Army on Wednesday reaffirmed its resolve to respond firmly to terrorism.
Marking the first anniversary of the April 22, 2025 attack in South Kashmir, the Indian Army, according to the news agency—Kashmir News Observer (KNO), reiterated that any act targeting India would invite a decisive response. “For acts against India, the response is assured. Justice will be served. Always,” the Additional Directorate General of Public Information (ADG PI) said in a post on X, referring to Operation Sindoor launched after the attack.
The attack in Pahalgam had triggered widespread fear, leading to a sharp decline in tourist arrivals, cancellations of bookings and temporary closure of several destinations across the Valley.
Officials said the government has since taken multiple steps to restore visitor confidence and revive tourism-linked livelihoods.
At least 17 tourist destinations that were shut following the attack have now been reopened, including key locations around Pahalgam such as Betaab Valley.
Security has been strengthened across major tourist hubs with increased deployment, additional checkpoints and drone surveillance in sensitive areas.
In a move aimed at improving transparency, authorities have introduced a QR code-based identification system for tourism service providers. Over 7,000 workers, including pony handlers, guides and vendors, have been registered under the system.
“Tourists can scan the QR code to verify identity details of service providers. The idea is to build trust and ensure safety,” an official said.
Tourist footfall, though still below pre-attack levels, has begun to improve gradually, with visitors from different parts of the country returning to the Valley.
Officials said the focus remains on ensuring safety while restoring economic activity dependent on tourism.
The Army, recalling its response under Operation Sindoor, said India’s approach to countering terrorism would remain firm and consistent.
While the scars of the attack remain, authorities and stakeholders said coordinated security measures and policy interventions are helping restore normalcy and rebuild confidence among visitors across Kashmir—(KNO)
